Tostitos Salsa Cereal®

It’s the snack hack of the century... eat your chips & dip like cereal.

Tostitos and legendary wide receiver Julian Edelman brought the world Tostitos Salsa Cereal, a clever twist on the classic chips and salsa gameday staple designed to make it easier than ever for fans to enjoy the game without missing a second of the action. Keeping the loved Tostitos branding at the core, I headed the visual identity for this movement. I designed the custom Salsa Cereal® logo and the limited-edition packaging for the influencer launch kits.

I drove the creative look of the packaging to tap into childhood nostalgia, utilizing vintage-inspired layouts and interactive "back-of-box" features, including a custom word search to find Salsa Cereal® keywords. By owning the end-to-end design and production process, I successfully moved a quirky concept into an elevated, physical brand experience. This required high-level technical execution under a tight timeline to ensure a cohesive, viral-ready debut for a major national partner. Don’t knock it til you try it.

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