Tostitos Salsa Cereal®

It’s the snack hack of the century... eat your chips & dip like cereal.

Tostitos and legendary wide receiver Julian Edelman brought the world Tostitos Salsa Cereal. It’s a clever twist on the classic chips and salsa pairing that has been a gameday staple for decades but makes it easier than ever for football fans to enjoy the game without ever needing to miss a second of the action. 

Keeping the easily identifiable and loved Tostitos branding, I designed a brand identity for this movement. This includes a Salsa Cereal® logo and their very own cereal box to send out to influencers. The cereal box is designed through nostalgia from your childhood cereal boxes, it even includes a word search to find Salsa Cereal® words. Don’t knock it til you try it.

Food & Wine Review
Cereal Life Review