NYC Road to Pride

Art Direction, Logo Design, Branding
NYC Pride - Heritage of Pride

Ketchum 2024

Heritage of Pride, a non-profit organization that plans NYC’s official Pride events every year was ready to celebrate it’s 40th anniversary with a new brand identity.

Staying in the spirit and tradition of Pride and LGBTQIA, I wanted to keep the rainbow design without it fully in your face with a more retro poster design with gradient maps, photos of real people, and a logo design that can easily tie the assets of the identity together and stay on brand with NYC Pride’s already recognized logo. 

Our brand identity and logo designs were used across socials and local advertising to encourage and invite everyone to celebrate at their many events across the month.