Kikkoman
Evergreen Content & Paid Media
Influencer Strategy
Art Direction
Social Media
Illustration
Animation + GIPHY Design
Ketchum 2023 - 2025
Soy Awesome, Soy Cool, Soy Kikkoman.
Kikkoman is the world’s leading soy sauce brand with a centuries-old heritage of quality. I drove the art direction and visual identity for the brand’s social presence, leading the end-to-end execution of evergreen assets and high-performing paid media campaigns. This involved producing 25+ creative assets monthly, including a consistent stream of planned content and timely trend posts. I owned the full creative cycle for several assets each month, concepting and filming original content through final post-production.
I specialized in complex, illustration-heavy projects that provided a unique visual signature for the brand. This hands-on approach ensured a consistent, elevated aesthetic across all digital touchpoints while maintaining a high volume of original content.
