Kansas Action for Children
Lead Designer: Brand Identity
Art Direction
Illustration
Iconography System
2019
Kansas Action for Children is a non-profit advocacy organization dedicated to improving the lives of children and families. I was selected as the Lead Designer for this comprehensive rebrand following a competitive pitch process involving twelve distinct creative directions. The goal was to transform KAC’s visual presence into a modern, welcoming program that embodies the power of collective action.
Working closely with the organization’s leadership, I developed a unified identity built on the concept of 'connected parts forming a whole.' This strategy manifested in a custom system of icons and logos derived from key geometric shapes within the primary mark. The final result provided the client with a versatile, scalable brand ecosystem that allowed their marketing team to maintain visual consistency across diverse advocacy initiatives and legislative campaigns.
