Google Workspace

Real Time Content
Art Direction
Real-Time Cultural Content
Brand & Social Strategy
Motion Design & Visual Storytelling

Scaling Global Community Through Trend-Forward Design

I am the Art Director for Google Workspace on social, focusing on turning essential productivity tools into a channel people want to follow and engage with. In the few months I’ve been on the account, I fueled a 30% increase in followers, scaling the community to over 600k and climbing daily. From start to finish, I own initial concepting, directing the visual language, and executing elevated, intentional design. My goal is always to make content feel natively social so it looks like it belongs in a user's feed rather than a corporate environment.

My biggest strength is spotting a trend or a cultural moment before it blows up and pushing it live while it is still hot. By jumping on trends at the exact right time, I helped set a new aesthetic standard for the account that is all about personality, cultural relevance, and strategic growth. This has directly fueled the massive increase in engagement and helped transform Workspace from a functional utility into something that feels effortless, aspirational, and consistently on-trend.