Google Photos

Social Launch + Evergreen Content
Visual Direction & Social Identity
Gen-Z Brand Strategy
Social Media
Motion Design

A new way to create in Google Photos.

Since the account's launch, I’ve been a primary senior creative for Google Photos, directing projects from initial concepting through in-house filming and final execution. I lead the hands-on creation and visual curation within a high-velocity production environment, developing 40+ creative concepts and iterations monthly under aggressive 24-48 hour turnarounds. My role requires navigating constant conceptual shifts while consistently delivering a vast range of culture-first content and rapid-response revisions to maintain an elevated brand aesthetic.

A major focus of my work has been transitioning the brand’s social identity from a storage utility into a creative editing tool. I developed the account’s highest-performing content pieces at launch, achieving 5,500+ likes and outperforming previous engagement benchmarks by 150%. By staying ahead of internet culture, I established a Gen-Z voice that prioritizes authenticity over polished advertising. This includes developing a signature content format that is now a staple of the account’s global social strategy.